WHO WE ARE
We’re people who believe in the power of children. We do whatever it takes to make sure they survive, get protection when they’re in danger, and have the chance to learn.
We are on our way to being one of the world’s leading independent children’s organisation. For the past 10+ years our priorities have been determined solely by the needs of children, not by any political, religious or commercial affiliations.
We work to make sure children survive and thrive. We change the world for children through innovative programmes, bold campaigns, independent advocacy and high-impact partnerships. We work in the UK and globally.
We change minds, change policies and raise funds by being a mass and mainstream cause. We’re here to change things, not to spectate. We engage, inspire and give a platform to millions of people who want to be part of achieving lasting change for children.
We believe in empowering children as agents of change. We aim to be the foremost campaigning force for and with children.